Header Bidding vs. OpenRTB - When to Use Each for Maximum Yield
Date Published

Both header bidding and OpenRTB can drive revenue — but they aren’t interchangeable. Knowing when to use each can help publishers unlock their inventory’s full value.
Header Bidding Strengths
Easy integration with Prebid.js.
Great for client-side transparency.
Works well with a small-to-medium set of bidders.
OpenRTB Strengths
Server-to-server scalability.
Direct DSP connections.
Better suited for high-traffic publishers needing low latency.
Rule of Thumb
Use header bidding for flexibility and transparency; use OpenRTB for scale, efficiency, and premium direct DSP deals.