The Hidden Costs of Inefficient Supply Paths And How Data-Driven SPO Fixes ThemSustainable AdTech - How AI-Optimized Auctions Reduce Energy Use Without Sacrificing RevenuePost-Cookie Monetization - How Publishers Can Leverage First-Party Data in OpenRTBThe Future of Prebid - 5 Innovations That Will Reshape Header Bidding by 2026Training Your AI Bidder - The Data Points That Make the Biggest DifferenceFrom Reactive to Predictive - How AI Changes the Way Publishers Run AuctionsHeader Bidding vs. OpenRTB - When to Use Each for Maximum YieldDynamic Floor Pricing Strategies That Outperform Static Floors Every TimeAI-Powered Auction Insights: How Publishers Can Predict and Capture the Highest Bids
